Introducing the world of Global Automotive Brand.
Industry
Automobile/Manufacturing
Platform
Web, Responsive
Services
At a Glance
Developed the entire digital ecosystem across countries & business units in collaboration with Omnicom DDB Network encompassing Motorcycles (New/Preowned), Genuine Motorcycle Accessories, Apparel & Gears, Service & Repair, Rides (Marquee/Ride Out), Events (Physical/Digital/Phygital), Club Memberships, Community, Soft Products, Dealers & Distributors, Tours & Rentals.
GOALS & OBJECTIVES
Setting Our Course Toward Future Goals
Driving seamless interactions and maximizing user engagement. Implement personalized content strategies and user-centric design principles to drive personalization and conversion rates
Enhance omni-channel growth and customer experience by unifying digital interfaces and integrating offline dealer data to drive seamless interactions and maximize user engagement, fostering business growth.
Drive personalization and conversion rates through the implementation of personalized content strategies and user-centric design principles, enhancing brand engagement and improving conversion rates, thus optimizing user satisfaction.
Achieve unified technology integration and brand promotion by streamlining technology across markets and fostering collaboration between stakeholders to promote consistent brand messaging and drive market expansion.
CHALLENGES
Navigating obstacles, overcoming challenges!
Decentralization Hinders Omni-Channel Growth
Decentralized digital interfaces were not allowing the brand to grow across markets with omni-channel customer data & experience.
Unifying Offline & Online Data
Disconnected data between offline dealers & online websites.
Integrating Dealers with Brand Strategy
Dealers were isolated from the brand & marketing strategies, leading to opportunity loss.
Closing Gaps: Dealers and Brand Synergy
Dealers were isolated from the brand & marketing strategies, leading to opportunity loss.
SOLUTIONS
Crafting Effective Solutions for Complex Problems
We have implemented a Multi Locale Multilingual Omnichannel platform. The platform supports public websites, customer portals, internal portals, business applications for over 35+ countries (& expanding) with different marketing strategies and content along with efficient workflows for convenient backend management. The platform integrates with Dealer Management System, CRM & other internal/external applications with respective data flows (adhering to GDPR Compliances). Solution includes Adobe Experience Manager (AEM), Adobe Magento Commerce, MS-Azure, Terraform, Kubernetes, Docker, Microservices with Node JS, Spring Boot, Python, Mongo DB, MySQL, Akamai CDN, Elastic Search, Redis Cache, ELK with Grafana, Jenkins, Google Firebase Push Notifications, ReactJS (NextJS), React Nativ, etc.
BUSINESS IMPACT
Driving Business Growth: Impact and Results
The platform has helped the marketing team customize the content and marketing strategies separately based on the locale and language. Personalization w.r.t. users accelerated user journeys and participation on the digital interfaces leading to better conversion rates and user satisfaction in terms of pre and post sale brand engagement. Unification of technology across markets, product lines, user community & brand promotion.
35+
Countries with Omnichannel Customer & Partner Experience.
4k+
Connected Dealers, Service Centers & Distributors across 90+ countries
1.7x
Increase in Customer Retention
192%
Increase in Awareness
EXPLORE PORTFOLIO
Unravel More of Our Success Stories
