Introducing the world of Global Universities
Industry
Higher Education
Platform
Web, Responsive
Services
At a Glance
Developed Multi Brand Multi Locale Multilingual Digital Platform
GOALS & OBJECTIVES
Setting Our Course Toward Future Goals
Maximize brand consistency and user satisfaction through a multi-brand, multi-locale, multilingual digital platform for Graphic Era University.
Implement a robust infrastructure using AEM as the CMS and Web Framework, incorporating reusable templates and components to ensure consistent branding and seamless development of various pages, facilitating easy navigation and access to campus-specific information.
Introduce Content Ops Automation utilizing React-based Global Variables dashboards to streamline content management processes, ensuring accurate, up-to-date, and consistent information across multiple locations while maintaining accessibility and compliance with ADA standards.
Extend integration efforts to Admission Automation Applications, CRM, and ERP systems to ensure seamless data flow and operational efficiency, enabling personalized user experiences and driving better conversion rates and user satisfaction across markets and user communities.
CHALLENGES
Navigating obstacles, overcoming challenges
Consistent Branding
Ensuring that the website reflects the university's brand and values consistently across all campus locations.
Navigation and structure
Creating website structures that are easy to navigate for visitors, with clear information architecture and intuitive menus.
Content management
Managing website content across multiple locations, ensuring that information is accurate, up-to-date, and consistent.
Localization
Providing localized content for each campus, such as campus-specific news and events, while maintaining a consistent website structure and design.
Accessibility
Ensuring that the website is accessible to all visitors, including those with disabilities, in compliance with the Americans with Disabilities Act (ADA).
SOLUTIONS
Crafting Effective Solutions for Complex Problems
The implementation involved creating a robust infrastructure on AEM as the CMS and Web Framework, incorporating reusable templates, components, and services. This facilitated the seamless development of various pages, including Landing Pages, Course Detail Pages, Profile Detail Pages for Faculty, Department Pages, Virtual Tour, News & Events, Articles, Application Forms, Contact Us & Enquiry Forms, Online Fee Payment, and Alumni sections
Introduced Content Ops Automation utilizing React-based Global Variables dashboards, streamlining content management processes.
Our integration efforts extended to Admission Automation Applications, CRM, ERP systems, ensuring seamless data flow and operational efficiency.
BUSINESS IMPACT
Driving Business Growth: Impact and Results
The platform has helped the marketing team customize the content and marketing strategies separately based on the locale and language.
Personalization w.r.t. users accelerated user journeys and participation on the digital interfaces, leading to better conversion rates and user satisfaction in terms of pre and post-sale brand engagement.
Unification of technology across markets, product lines, user community & brand promotion.
9+
Sub-brands Omnichannel Customer & Partner Experience
100+
Content Authors & Approvers across all universities.
2x
Increase in Website Traffic & Engagement
80%
Cost Reduction in Website Maintenance & Hosting
