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digital

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digital

Introducing the world of Global Universities

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Industry
Higher Education
Platform
Web, Responsive
Services

At a Glance

Developed Multi Brand Multi Locale Multilingual Digital Platform

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GOALS & OBJECTIVES

Setting Our Course Toward Future Goals

Maximize brand consistency and user satisfaction through a multi-brand, multi-locale, multilingual digital platform for Graphic Era University.

Implement a robust infrastructure using AEM as the CMS and Web Framework, incorporating reusable templates and components to ensure consistent branding and seamless development of various pages, facilitating easy navigation and access to campus-specific information.

Introduce Content Ops Automation utilizing React-based Global Variables dashboards to streamline content management processes, ensuring accurate, up-to-date, and consistent information across multiple locations while maintaining accessibility and compliance with ADA standards.

Extend integration efforts to Admission Automation Applications, CRM, and ERP systems to ensure seamless data flow and operational efficiency, enabling personalized user experiences and driving better conversion rates and user satisfaction across markets and user communities.

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CHALLENGES

Navigating obstacles, overcoming challenges

Consistent Branding

Ensuring that the website reflects the university's brand and values consistently across all campus locations.

Navigation and structure

Creating website structures that are easy to navigate for visitors, with clear information architecture and intuitive menus.

Content management

Managing website content across multiple locations, ensuring that information is accurate, up-to-date, and consistent.

Localization

Providing localized content for each campus, such as campus-specific news and events, while maintaining a consistent website structure and design.

Accessibility

Ensuring that the website is accessible to all visitors, including those with disabilities, in compliance with the Americans with Disabilities Act (ADA).

SOLUTIONS

Crafting Effective Solutions for Complex Problems

The implementation involved creating a robust infrastructure on AEM as the CMS and Web Framework, incorporating reusable templates, components, and services. This facilitated the seamless development of various pages, including Landing Pages, Course Detail Pages, Profile Detail Pages for Faculty, Department Pages, Virtual Tour, News & Events, Articles, Application Forms, Contact Us & Enquiry Forms, Online Fee Payment, and Alumni sections

Introduced Content Ops Automation utilizing React-based Global Variables dashboards, streamlining content management processes.

Our integration efforts extended to Admission Automation Applications, CRM, ERP systems, ensuring seamless data flow and operational efficiency.

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BUSINESS IMPACT

Driving Business Growth: Impact and Results

The platform has helped the marketing team customize the content and marketing strategies separately based on the locale and language.

Personalization w.r.t. users accelerated user journeys and participation on the digital interfaces, leading to better conversion rates and user satisfaction in terms of pre and post-sale brand engagement.

Unification of technology across markets, product lines, user community & brand promotion.

9+

Sub-brands Omnichannel Customer & Partner Experience

100+

Content Authors & Approvers across all universities.

2x

Increase in Website Traffic & Engagement

80%

Cost Reduction in Website Maintenance & Hosting

Let’s work on yournew digital ideas.

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