Introducing the world of Housing Finance & Banking Firm.
Industry
Banking & Finance
Platform
Web, Responsive
Services
At a Glance
Home Finance Company Limited stands as a frontrunner in the Indian mortgage finance and realty sector, spearheading innovation and growth within the Group. Committed to realizing the dream of homeownership for millions of Indians, their array of innovative products, including Home Loans, Loans against Property, Fixed Deposits, and Retail Property Services, cater to diverse needs. Our contribution involved developing the entire digital ecosystem across customer, partners & internal stakeholder touchpoints.
GOALS & OBJECTIVES
Setting Our Course Toward Future Goals
Aims to become the top housing finance company, providing customers with seamless services without the need to visit physical branches.
Utilizing interactive web platforms, Paperless Home Loans will be extended to customers, streamlining the process without paperwork.
The introduction of Artificial Intelligence (AI) will revolutionize customer interaction by providing tailored market data analysis and personalized recommendations for their benefit.
By integrating Omni channel experience for customers regarding FD products, booking a Fixed Deposit will become a task of just a few clicks, enhancing convenience and accessibility for users across various channels.
CHALLENGES
Navigating obstacles, overcoming challenges
Evolving Beyond Static Web Presence
As an NBFC Subsidiary of Bank they had no digital presence apart from a static website.
Marketing & Business Strategy
The Marketing & Business Team had outlined some business plans around digitalizing Home Loans, Home Search Portal with Builder Onboarding.
Building a Digital Ecosystem
The digital ecosystem had to be built on Bank Data Centres only with integrations across Central Banking System and other internal applications.
Partners for Digital Growth Strategy
As per their Business Growth Plans, they were exploring partners to consult and implement their Digital Roadmap.
SOLUTIONS
Crafting Effective Solutions for Complex Problems
The implementation comprises of the following:
Corporate Website with 10 regional languages in India with analytics and user personalization.
Property Search Website for the premium users to enquire and purchase properties with finance benefits.
Post Login Banking journeys for customers, like download statements, etc.
Post Login Application Forms.
Intranet Web Portal for Employees.
Builder Dashboard for partner builders to master property data.
Dashboard for Regional Managers, Sales Agents, etc to manage the Builder Requests, approve/deny Properties, manage visits and appointments, manage leads, etc.
Branch Users Dashboard for maintenance of content on Wall Screens in each branch.
BUSINESS IMPACT
Driving Business Growth: Impact and Results
The platform has helped the business enhance the unification of technology and adherence to data compliances while collaborating on a single platform.
The platform has helped different teams collaborate on a single platform – Sales, Marketing, Branch, Builder Teams with Omnichannel Experience and Data for the Customers.
Unification of technology across markets, product lines, user community & brand promotion.
Data Governance, and Processes streamlined and secured into the Data Centers, also reducing the cost and multi vendor hassles.
10+
Language Implementations for different states and financial cohorts.
100+
Connected Builders, with 10000+ Properties listed.
4x
Increase in Customer Retention
100%
Adherence of Data Governance & Protection
EXPLORE PORTFOLIO
Unravel More of Our Success Stories
