Introducing the world of Global Insurance Firm
Industry
Finance & Insurance
Platform
Web, Responsive
Services
At a Glance
An online general insurance company that offers various non-life insurance products that cover your car, bike, travel, home, and mobile. We took on the responsibility to manage & enhance the hybrid CMS platform for all customer journeys and touch points.
GOALS & OBJECTIVES
Setting Our Course Toward Future Goals
Maximize engagement and efficiency through management and enhancement of a hybrid CMS platform for all customer journeys and touchpoints at Go Digit.
Enhance localization efforts by delivering comprehensive website development, production support, and managed services, tailoring content and strategies by locale and language to cater to diverse regions and cultural backgrounds, thus accelerating user journeys and unifying technology for consistent brand experiences.
Improve user experience by orchestrating customer journeys using AEM to ensure smooth transitions pre-purchase, purchase, and post-purchase, integrating analytics, CRM, ERP, and third-party applications to enhance operational insights, and implementing PWA & AMP technologies for responsive campaign pages and optimized page speed, enhancing engagement and satisfaction.
Build trust with customers through tailored content and marketing strategies, personalized user experiences, and unified technology across markets, product lines, and user communities, leading to better conversion rates, user satisfaction, and consistent brand promotion.
CHALLENGES
Navigating obstacles, overcoming challenges
Localization
Providing content and services inmultiple languages to serve customers acrossdiverse regions and cultural backgrounds.
Payment Options
Offering multiple payment options that are convenient and secure for customers.
User Experience
Providing a website that is easy to use, navigate, and understand for customers who may not be familiar with insurance terminology or products.
Customer Support
Providing a robust customer support system that is accessible through multiple channels, including phone, email, and chat.
Trust
Building trust with customers who may be skeptical of online transactions and digital insurance products.
SOLUTIONS
Crafting Effective Solutions for Complex Problems
Delivering comprehensive Website Development, Production Support & Managed Services, we optimized customer journeys, integrate analytics, CRM, ERP, and third-party applications, and implement cutting-edge technologies for enhanced performance and efficiency
Orchestrated customer journeys using AEM to ensure smooth transitions pre-purchase, purchase, and post-purchase.
Integrated analytics, CRM, ERP, and third-party applications to enhance operational insights.
Implemented PWA & AMP technologies for responsive campaign pages, optimized page speed, and managed infrastructure, releases, and DevOps processes.
Business impact
Driving Business Growth: Impact and Results
Tailoring content and strategies by locale and language enhancing engagement, accelerates user journeys, and unifies technology for consistent brand experiences.
The platform has helped the marketing team customize the content and marketing strategies separately based on the locale and language.
Personalization w.r.t. users accelerated user journeys and participation on the digital interfaces leading to better conversion rates and user satisfaction in terms of pre and post sale brand engagement.
Unification of technology across markets, product lines, user community & brand promotion.
200%
Reduction in operational time & effort managing content & experience.
70%
Reduction in Deployment Errors and Downtime
2.5X
Customer Engagement, Conversion & Retention
EXPLORE PORTFOLIO
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